To produce outstanding market strategies, advertising, event marketing and sales promotions for our clients.
We will do this through a fresh and soundly strategic analysis of the true marketing issues facing our clients.
We will create and execute intuitive “out of the box” solutions that will effectively and efficiently leverage our clients’ resources.
We will do all this with unequaled professionalism and passion.
Napier Marketing Group, Inc. (NMG) is a collective of “Best-in-Class” marketing experts with a singular goal of creating and delivering innovative solutions that grow our client’s business by specifically addressing their critical marketing issues. Our team has been working together for over 25 years delivering revenue driving solutions for a wide variety of Fortune 500 companies covering multiple channels of distribution, competitive situations, consumer dynamics, sales dilemmas and brand/equity issues.
We do this through a fresh and soundly strategic analysis and understanding of the true marketing issues facing our clients and the creation and execution of out-of-the-box solutions that effectively and efficiently leverage our client’s resources. We are “delivery vehicle agnostic” in that we only recommend solutions that are right for you and your specific business objectives.
Our unique structure means your support team is comprised exclusively of seasoned pros with a passion for helping you grow your business and the experience and expertise to make it happen. It’s our version of “Simple Math”; utilize only the resources you need to grow your business, without having to pay for overhead that is not relevant to the task at hand.
WILLIAM F. NAPIER
309 Hillcrest Lane
Burnsville, Minnesota 55337
612-619-1160
wflnapier@gmail.com
EXECUTIVE-LEVEL MANAGEMENT: Marketing
A Goal-oriented and talented marketing executive with an extensive history of penetrating markets, forging long-term business-to-business relationships and managing successful campaigns and product launches. I have proven expertise in accelerating revenue growth through persistent market penetration from message and channel alignment, partner recruitment, and establishing consultative, value-based marketing and selling processes. I'm an expert at creating and elevating name/brand differentiation and recognition, generating leads in both growing and mature markets, and recruiting/developing sales and marketing teams, while effectively managing costs. Recognized for ability to execute tactical plans; build, guide and sustain successful integrated marketing campaigns; and lead, motivate and inspire teams to meet and surpass corporate goals and objectives.
Areas of expertise:
Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Competitive Market Analysis • Training • Customer Satisfaction • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Presentations • Customer Relationship Management • Competitive / Trend Analysis • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing
Category Experience
Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment
INDUSTRY ACHIEVEMENTS
- 2005-2008 Featured Writer and Retail Trainer for the Home Furnishings and Consumer Durable Industry.
- 2004 Promotional Marketing Association – PMA - Gold Reggie for Best Multi-Channel Promotion
- Direct Marketing Association - DMA ECHO Award
- Tempo Awards - CADM (Chicago Area Direct Marketing)
- First Place — Most Innovative Production Technique Used in Business Space Advertising.
- Second Place — Most Creative Business Space Advertising.
- Premier Print Awards:
- Best Corporate Identity & Advertising Program
- Best Corporate Identity — Business-to-Business:
- Best Corporate Newsletter
- Best Trade Show Materials
- Best Self Promotion for Use in Direct Mail
- Advertising & Promotional Campaigns Used as Case Studies in the Times Mirror College Text Book — Global Marketing, A Managerial Approach
- PROMO Magazine's: Pinnacle Award for New Product Development (MarkeTalkers®)
- Pro Award Finalist for AmeriCause® Consumer Choice Check™
EDUCATIONAL COURSEWORK
University of Minnesota – Institute of Technology: School of Architecture and Design
Minneapolis, Minnesota
